|
|
|
| Bankingmanagement » Banking Management » Account Management |
|
Account Management |
|
|
Account Management is an essential part of Banking Management that happens to be more an art than being a scientific process or system. It has been found that the science directing the Account Management, is neither easily understandable nor applied in a systematized way. On the contrary, almost all of the high- profile companies earn a great deal of success as well as reputation by dint of their systematic and well comprehensive Account Management that remains the center of concern in the field of sales process.
|
|
Account Management can be improved to heart's content by hearty and innovative performance of the sales representatives. One thing is very important – the more contact the sales representatives have with the CEOs, the better for the growth of the sale of certain products. New representatives with account contacts of a very high level can be recruited for the benefit of the Account Management. Moreover, there are many sales representatives who can bring about outstanding performance if they are duly directed through systematic structure by the guiding authority. Many high profile leaders of business and management units have the same opinion as this.
According to Jonathan Byrnes the four keywords of the science behind Account Management> are profitability management, account relationship selection, product migration paths and lastly, account planning.
The most important and principal fact about Account Management>, especially about profitability management is that the sales personnels have got to possess a very clear as well as comprehensive idea of the product that is the subject of sale. His comprehensiveness is an utmost necessity since, the more comprehensive he is in his ideas, the better he would be his way of clarification before the customers. The sales representatives also have got to secure the profitability of Account Management. Account planning also plays a vital role in the progress of Account Management.
|
|
|
| |
|
|
| |
|
|
